Tuesday, June 29, 2021
Twelve Rounds with Kant (Part 8)
Tuesday, June 15, 2021
contextual disintegration supplement: MAD and The Simpsons
The last post was originally going to be more generalized, examining the "contextual disintegration" of media artifacts (for lack of a better term) across a few different fields. It ended up being too broad a topic for a short blog post, so I settled for focusing on the particular case of Mystery Science Theater 3000, which had anyway inspired the idea. I did jot down some notes regarding a couple of other specific instances, which I'll expand upon here. Just for fun.
I.
My father bought me my first copy of MAD in 1993. For the next several years, I'd greedily seize new issues and specials off the magazine rack whenever they appeared. I was hooked. Even though I'd seen almost none of the movies or TV shows satirized in each issue, I could spend hours studying Mort Drucker's illustrations; the man was a virtuoso. Just looking at Tom Bunk and Rick Tulka's illustrations was enough to make me burst out laughing. Don "Duck" Edwing wasn't exactly Don Martin (Duck's mentor/collaborator, and my father's favorite MAD artist, whom I wouldn't discover until picking up a few reprints and specials), but his idiosyncratic themes and macabre vaudeville were always good for a chuckle. I wasn't sure whether I should find Bill Wray's "Monroe" relatable or appalling, but when it became a monthly feature in 1997 it was one of the first things I'd look for when opening a new issue. And, yeah, I became a little more informed about the way the world works from articles like "A MAD Look at the Real 'Clinton Coalition,'" "MAD's 1993 Washington Lobbyist All Stars," and "The Republican Party's 'Contract with America' (TRUTHFUL Post-Election Version!)," which were far more educational than the Darkwing Duck and Goof Troop comics I was reading in Disney Adventures.
Cover of MAD #319 (June 1993) |
Only much later did I understand that the 1990s were the beginning of MAD's slow decline after four decades of publication. Even though MAD's cultural influence had long since peaked, it remained as spry and incisive as ever through most of the 1990s. But the media ecosystem in which it was able to thrive was on the verge of a cataclysmic transformation.